Marquette Companies asked us to brand their first luxury property in the West Loop area of Chicago named Catalyst. We were tasked with design and development of the brand identity, positioning, overarching campaign themes for pre-leasing efforts, building & leasing space signage, and various sales collateral and marketing materials.
We strategically positioned Catalyst to focus on the boutique nature of the building and the vibrant restaurant scene of the neighborhood. Our team created personas for potential renters who would live in Catalyst and the positioning, messaging and design aesthetic all spoke to their lifestyles. The artfully crafted viewbook promotes the area & the high-end boutique amenities unique to the high-rise.
Our efforts paid off: 80% of the units were leased within 6 months of opening and 89% of retail space was leased by the grand opening.